6 Signature Talks

Speaking & Workshops

Every talk includes the option for live ZTI—your audience leaves with their number, not just inspiration.

From 45-minute keynotes to full-day workshops, these presentations bring the Z Scale framework to life with data, stories, and immediate application.

Jerry Peterson - Speaker and Author

Signature Presentations

Each talk is customizable to your audience, timeframe, and organizational context. All include optional live ZTI deployment.

Flagship
Raising the Dead
The Flagship Keynote
60-90 minutes

The $8.9 trillion problem, the Z Scale diagnostic, and the Dormant Zealot promise. Your audience will take the ZTI live and get their number before they leave the room.

Ideal Audience

All-hands, leadership summits, conferences

Key Takeaways

  • Understanding the Zombie Apocalypse in quantitative terms
  • The Z Scale framework and where they personally stand
  • The Dormant Zealot hypothesis—engagement is suppressed, not destroyed
  • The AMP levers that move people up the scale
  • Immediate action: their personal ZTI score
Every attendee leaves with their Z Scale position
Your Bottleneck Is Breathing
The Human Constraint Thesis
45-60 minutes

For technical leaders who've mastered process optimization but keep hitting the same wall. The constraint isn't your technology—it's how you treat the people building it.

Ideal Audience

CTOs, COOs, engineering leaders, Agile practitioners

Key Takeaways

  • Goldratt's Theory of Constraints applied to human systems
  • Why process improvements plateau without engagement improvement
  • The difference between bottleneck time and non-bottleneck time
  • How to identify the Human Constraint in your organization
  • The ASTA methodology for bottleneck team optimization
Technical depth with practical diagnostic tools
The Problem-First Imperative
Why AI Transformations Fail
45-60 minutes

For organizations investing in AI without engagement infrastructure. Tool-First thinking produces expensive failures. Problem-First thinking produces transformation.

Ideal Audience

AI leaders, boards, digital transformation executives

Key Takeaways

  • The Tool-First vs. Problem-First distinction
  • Why 80% of AI initiatives fail to deliver expected value
  • The engagement prerequisite for successful AI adoption
  • Sequencing AI investment for maximum ROI
  • The AI Transformation Readiness Assessment framework
AI readiness through engagement lens
The Transformation Illusion
Goldratt's 2000 Prediction Fulfilled
45-60 minutes

For change-fatigued organizations that have been 'transforming' for years without transformed results. The Observer Effect in leadership and how to break through it.

Ideal Audience

C-suite, change management, HR leadership

Key Takeaways

  • Goldratt's prediction: why most transformations fail
  • The Observer Effect—how leadership presence distorts reality
  • The EHA methodology for measuring perception gaps
  • How to know if your transformation is real
  • Moving from transformation theater to actual change
Cuts through transformation fatigue
The Latent Productivity Opportunity
The Zombie Tax in CFO Language
45-60 minutes

For finance and operations leaders who need engagement translated into financial terms. The hidden cost of disengagement and the measurable ROI of Zealot transformation.

Ideal Audience

CFOs, COOs, HR executives

Key Takeaways

  • Quantifying the Zombie Tax in your organization
  • Engagement metrics that predict financial outcomes
  • The cost of turnover in Zombie vs. Zealot environments
  • Building the business case for engagement investment
  • Compensation architecture that enables Zealots
Financial framework for engagement investment
Are You the Problem?
The Zombie Leader Diagnostic
45-60 minutes

For senior leaders willing to ask the hardest question. The LDI reveals whether you build Zealots or create Zombies—and most leaders don't know which one they are.

Ideal Audience

Senior executives, leadership teams, boards

Key Takeaways

  • The Leadership Depth Index methodology
  • Signs you're creating Zombies without knowing it
  • The Zealot Leader competencies
  • How to measure your leadership impact objectively
  • The Hero-to-Zealot transformation pathway
Confidential self-assessment included

Flexible Formats

From conference keynotes to intimate executive sessions. All formats include live diagnostic options.

Keynote

45-90 minutes

High-impact presentation for conferences, all-hands meetings, and leadership summits.

Workshop

Half-day to full-day

Interactive deep-dive with exercises, diagnostic deployment, and action planning.

Executive Session

2-3 hours

Intimate leadership team session with confidential diagnostic review and strategic discussion.

Virtual

Any duration

Full keynote and workshop experience delivered virtually with live ZTI integration.

What Makes It Different

Live Diagnostics

Your audience doesn't just hear about the Z Scale—they experience it. Every attendee can take the ZTI during the presentation and leave with their personal score.

Quantitative Foundation

Not motivation, not inspiration—measurement. Every claim is backed by data. The Gallup research, the case study outcomes, the diagnostic benchmarks.

Actionable Framework

The Z Scale isn't a concept—it's a system. Attendees leave with diagnostic tools, intervention pathways, and clear next steps they can implement immediately.

Book Jerry for Your Event

Whether it's a 500-person conference or a 10-person executive team, your audience will leave with their Z Scale position and a clear path forward.